With the holiday season upon us, it’s time to look for a good photo opportunity, as well as a good jewellery studio.
Some are lucky enough to be in a small town, and others are lucky to be at the heart of a big city.
You may have already heard about this: there’s the chance to take a picture of a local woman in a big-name fashion brand’s flagship store.
But who exactly is the perfect photographer for the jewellery industry?
A photographer who has an eye for the right occasion is not only likely to make you feel better about yourself, it will also help your business stand out from the crowd.
“The best photographer is someone who has a knack for finding the right subjects for their work,” said Amanda Hickey, a photographer and jewellery expert at The Royal Collection in Victoria, B.C.
Hickey says jewellery is a global industry, and while there are certain criteria a photographer must follow, she thinks the key is “seeing the right moment for the shot.”
“I would say the key for a photographer is to not look at your pictures as a portfolio piece, but rather as a collection of photos of people who you’re looking at and the opportunity to get a look at them.”
That’s the key to what a photographer does, is to find moments where they’re capturing people who are engaging with their surroundings,” she said.”
I think it’s a reflection of the person who’s going to be seeing their piece.
It’s a chance to be a little bit more personal, and that’s the best part.
“You don’t need a passport for a photo shoot, but you need a cameraHickey, who has worked with fashion brands including Chanel, Gucci, Marc Jacobs and Gucci Paris, says she has found a few photographers who specialize in photographing the finer points of the jeweller’s craft.”
They know how to shoot the perfect angle.
They know how and where to position the camera, and then they know the lighting, how to use it, how they set the lens.
They can take the perfect photo,” she explained.”
If you don’t know the person, you don and if you do, you’re not doing them justice.
You don’t have to have a passport to be successful.
I’m not going to go and ask someone to go to a fashion show and photograph me,” she says. “
I would never ask a client to shoot a portrait of me.
I’m not going to go and ask someone to go to a fashion show and photograph me,” she says.
“It’s just not the way to go.
You need to know how a jeweller works.
You have to know what they do.
You also have to be able to know the people who work there.”
When it comes to finding the perfect person to photograph, it all comes down to the photographer.
“If you’re interested in a jewellery shop, then look for someone who’s a good photographer, but isn’t too big for the store.
If you’re just looking for a bit of exposure, then go to someone who isn’t so big for your scene,” she added.
If you’ve already been to a jewelled store, the photographer will be more than happy to help you out with some of the basics.
Hickey says the key with jewellery photos is to get the best lighting, setting and exposure, as these are all critical elements to a successful photo shoot.
“It’s all about getting the right angle.
You’re not going be capturing the perfect shot.
You’ve got to capture a moment, where you can get the shot, where the person’s standing and looking at you,” she noted.
“So you have to shoot them, and the moment they are looking at, that’s what you want.
The camera needs to be set at the right spot, where they are standing and not looking at anything else.”
While the best jewellery shot is still a matter of individual preference, there are some tips to keep in mind, as the photographer prepares to shoot your image.
“Photography is about getting a shot.
It can be a long, long time, so just make sure you’re there in the moment,” Hickey said.
“And don’t just go in there thinking that it’s going be a quick shot, because there’s a lot of time and there’s so much going on.”
To find a good shot, Hickey suggests taking a few photos of different types of people at different times of the day.
“You need to be capturing that moment,” she concluded.